STRATEGIC COMMUNICATIONS PROHEALTH CARE, INC. – ISSUES MANAGEMENT To prevent the city council from rezoning land and thwart the construction of an unneeded hospital by a competitor. Members of the city council, the mayor, city planning staff, local residents and businesses, hospital employees, physicians and the media. Bottom Line worked with ProHealth Care to organize an integrated issues management campaign. The health care provider sent direct mail pieces to local residents and businesses, explaining how the proposed hospital would duplicate existing services and negatively affect the local economy. The campaign included several print and broadcast advertisements in prominent locations to reinforce ProHealth Care’s messages and regular news releases featurin

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