Case Study
Jenny Craig: Delivering personalized member support with ease
Challenge Jenny Craig provides structure and support to its members, assisting in weight loss immediately and in the future. Its support team helps members create a healthy relationship with food, build an active lifestyle and create a balanced approach to living. Jenny Craig prides itself on building a personal rapport with each member to offer a 1-on-1 custom - ized support plan to help them achieve their goals. Since the company started, the way that members communicate with the support team has evolved to include faster, more imme- diate responses. With thousands of members, Jenny Craig needed to improve its operational efficiencies to scale, yet keep their personal, white-glove approach. “Jenny Craig has been in the business of helping people achieve their weight loss go