Case Study

Jenny Craig: Delivering personalized member support with ease

Jenny Craig: Delivering personalized member support with ease

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Challenge Jenny Craig provides structure and support to its members, assisting in weight loss immediately and in the future. Its support team helps members create a healthy relationship with food, build an active lifestyle and create a balanced approach to living. Jenny Craig prides itself on building a personal rapport with each member to offer a 1-on-1 custom - ized support plan to help them achieve their goals. Since the company started, the way that members communicate with the support team has evolved to include faster, more imme- diate responses. With thousands of members, Jenny Craig needed to improve its operational efficiencies to scale, yet keep their personal, white-glove approach. “Jenny Craig has been in the business of helping people achieve their weight loss go

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