JDA Solutions Prove the Perfect Ingredients to Help Butterball Improve Its Forecasting and Replenishment Processes As the most recognized name in turkey, Butterball produces a billion pounds of products every year at five facilities in North Carolina, Arkansas and Missouri. The company ships these products to the 98 percent of American grocers that carry part of the Butterball line, as well as retailers in more than 30 other countries. According to Dean Lisenby, director of demand and supply planning at Butterball, the business has established a 50-year reputation for excellence based on three key strengths. “From a marketing perspective, we’re focused on meeting consumer needs through consumer insights, product innovation and outstanding quality,” said Lisenby. “From a sales p

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