Mark’s Leverages the Power of Consumer Demand Forecasting and Advanced Replenishment With Support From JDA Mark’s Work Wearhouse began selling work clothes and boots for men in 1977, and over the next two decades gradually expanded its offerings to include business wear, casual wear and outdoor apparel — even extending its consumer focus to include women. While the retail chain grew steadily, exponential revenue growth began in 2002 when the company was acquired by retail giant Canadian Tire. Today, Mark’s operates more than 385 stores across Canada and a growing e-commerce platform. While this increase in product complexity and geographic coverage has been a winning formula for Mark’s, it has also created some merchandising challenges. “Several years ago, we recognized that ther

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