Case Study
Jayco Corporation Integrates Data Across 20+ Dealerships with SugarCRM
Jayco Corporation integrated SugarCRM across 29 dealerships to centralize data and improve visibility across sales, marketing, and after-sales teams. Previously, siloed systems and limited insights hindered growth. With SugarCRM, Jayco gained real-time access to web activity, sales funnels, and customer history, enabling smarter product placement, targeted campaigns, and improved customer service. Dealers benefited from custom modules while maintaining local workflows. The CRM empowered sales, streamlined support, and laid the groundwork for a future customer portal, reinforcing Jayco's commitment to innovation.