This SugarCRM case study details how Jayco Adelaide, an Australian recreational vehicle dealership, streamlined its operations and boosted customer engagement. Facing challenges like COVID-19 disruptions, paper-based processes, and disconnected systems, Jayco Adelaide adopted SugarCRM alongside its parent company, Jayco Corporation. The solution, which integrated with their ERP, unified marketing, sales, and customer service. As a result, Jayco Adelaide observed significant improvements, including email open rates increasing by up to 50% and a doubling of their overall effectiveness, enabling better customer interactions and accelerating growth. The case study highlights SugarCRM's ability to provide a flexible, comprehensive platform for complex, relationship-driven industries seeking dig

Join for free to read