SugarCRM presents a customer case study detailing how AB Enzymes, a global biotech company in the enzyme industry, overcame significant challenges with master data management and regional collaboration. AB Enzymes faced issues with fragmented customer data spread across numerous subsidiaries and relied on inefficient, single-user editable Excel lists for demand planning. Their primary goal was to achieve ongoing data synchronization between their new CRM and SAP ERP. By successfully introducing a new CRM system with Sugar, in collaboration with KINAMU, AB Enzymes significantly increased efficiency and reduced administrative time for sales staff. Data validation during input eliminated errors, and Sugar's reporting features provided crucial insights for demand planning and upsell. This demo

Join for free to read