Case Study
I’ve Explored All The Options
CLIENT SUCCESS STORY Ashford.com Ashford.com seeks out more customer reviews – and finds them with Bazaarvoice As an online retailer specializing in luxury watches, Ashford.com relies heavily on customer reviews to influence potential buyers. That’s because buying a watch – unlike buying a camera or a PC, for example – is a highly emotional and exciting purchase. The buyer’s behavior is influenced far less by specs and statistics than by th