A Publishing Case Study GIVING AUTHORS OPTIONS Sandra Brannan spent years trying to connect with agents and traditional publishers. With a series of thrillers waiting to be shared with readers, and a desire for a self-fulfi lling career as a writer, Brannan knew that self-publishing wouldn’t meet her needs. “So I pursued only a traditional pub- lishing path, which requires securing an agent to pres- ent to a publishing house,” she says. After two years of submitting queries, all she acquired was “a foot-high pile of rejection letters” and no book deal. Brannan remained confi dent that the rejections were “from bad market timing and inadequate queries, not my ability to write novels.” So she pulled back from sub- mitting and focused instead on honing her craft.  en, in the s

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