CASE STUDY #4010 Challenge Despite being the nation’s third largest cheese producer, Saputo was lacking a cohesive consumer brand strategy. They came to LePoidevin Marketing for a more sophisticated and engaging way to raise consumer awareness for four of their flagship consumer brands: Black Creek® , Stella® , Nikos® and Montchevre® . Solution Since studies show consumers now watch around 49 minutes of social video each day, LePoidevin proposed Facebook and Instagram recipe videos as a cost- effective tactic for increasing awareness for products and brands. LePoidevin produced five short videos featuring easy, family-focused recipes and paired them with social messages encouraging users to click through to branded landing pages for more detailed recipe instruction

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