CASE STUDY #4008 Challenge LePoidevin Marketing had been successfully managing social media for Saputo Specialty Cheese’s flagship consumer brands for several years. The focus had mainly been on organic content, but now it was time to expand the company’s paid social strategy to further increase traffic to the Montchevre® , Stella® , Salemville® , Black Creek® and Nikos® brand websites. Solution LePoidevin determined that Facebook and Instagram carousel ads made the most sense from both a product and an engagement standpoint. The seasonal popularity of each cheese drove the scheduling and creative theme of each brand’s campaign. Then, separate audience profiles were developed using the different demographics, interests and behaviors associated with each brand. B

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