M ARKE TIN G LePoidevin CASE STUDY #2344 Challenge Quality tool storage roll cabs from Snap-on can cost thousands of dollars. Although Snap-on offers a discount on roll cabs and other tool storage equipment to members of its Student Excellence Program (SEP), the company hadn’t spent much time promoting the offer. However, the popularity of #topdrawertuesday and #toolboxtuesday posts on SEP’s Facebook and Instagram profiles hinted that this might be a missed opportunity. Solution LePoidevin proposed building an integrated campaign to specifically promote toolbox sales around graduation time, a big selling season for tools and equipment. In addition to a discount, students who bought a qualifying toolbox were entered to win a VIP trip to see Snap-on partner Team Pen

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