Case Study

Iron Supercharges Lead Nurturing and Sales Engagement with Priority Engine

Iron Supercharges Lead Nurturing and Sales Engagement with Priority Engine

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Iron Supercharges Lead Nurturing and Sales Engagement with Priority Engine CUSTOMER SUCCESS PRIORITY ENGINE TM Challenges • Support sales with actionable opportunities across the globe • Drive optimal volume of MQLs (marketing qualified leads) and SALs (sales accepted leads) Solution Leverage T echT arget's Priority Engine to expand access to in-market Active Prospects with rich account purchase intent insights Results • Priority Engine SalesForce integration allows for more immediate nurture activities and improved email metrics • Priority Engine contributes to shorter sales cycles, improves sales productivity and empowers sales to have more informed late-stage discussions with prospects Company Overview Iron provides job processing for the modern enterpri

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