Lead nurturing is essential for effective sales and marketing, automating personalized communication to engage prospects throughout the customer lifecycle. By targeting leads with relevant content based on their behavior and stage in the sales process, companies can educate prospects, reactivate dormant leads, and guide them toward making a purchase. Different campaigns, such as welcome emails, top-of-mind drips, and re-engagement strategies, help keep prospects engaged. Implementing lead nurturing not only increases sales-ready leads by 50% but also reduces costs by 33%, making it a vital strategy for sustained growth.

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