Iowa Wind & Solar creates a customized, data-driven sales process with Sell About the Company Iowa Wind & Solar (IAWS) is a turn-key solar installer that offers planning, financing and installations for solar energy solutions in both the commercial and private sectors. The Challenge The solar energy market is exploding in the Midwest, and as IAWS grew, it became increasingly apparent that the sales team was unsure where to focus its efforts to drive the best results. Vice President David Birchmier led the search for a solution and discusses how custom integrations and data science have optimized IAWS’ sales processes. In its early days, IAWS used ad hoc sales tracking tools, which hindered sales productivity and siloed data across multiple point solutions. David quickly saw that th

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