Case Study

Advent Results scales its sales pipeline, process and performance with Sell

Advent Results scales its sales pipeline, process and performance with Sell

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Advent Results Advent Results scales its sales pipeline, process and performance with Sell About the Company Advent Results creates dynamic, inspiring and engaging brand spaces for corporate, educational and civic institutions. The Challenge As a rapidly growing company about to double in size, Advent Results knew that using Google spreadsheets to track and manage its sales contacts was no longer an effective solution. Not only did Google spreadsheets take too much time and effort for reps to manually maintain, but they also offered very little insight into Advent’s sales pipeline. “We needed to scale our process,” says John Ericson, Sales and Marketing Coordinator at Advent Results. “To grow successfully, we knew that we needed to start collecting more data about our prospects and managin

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