The Challenge As a pure play online retailer/ wholesaler (no retail stores), OWC understands that their customers have high expectations when it comes to order fulfillment and the purchasing cycle. The OWC strategy is to control and optimize all aspects of the buying experience. The website must effectively communicate the features of the advanced technology offered for sale and the items selected for purchase need to ship same day as ordered, with the correct items, right quantity, arriving in secure packaging without damage. Of course, this entire process must be accomplished cost effectively using a small warehouse footprint, and must be performed using sustainable methods. Our Solution An existing order fulfillment configuration was not providing the required result

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