The Challenge In recent years, Patagonia’s catalog and web business has grown quite significantly. During peak season, several thousand orders a day move through this channel. The process for handling direct to consumer was manual and unwieldy, resulting in orders shipped to the wrong address, unmet delivery promises, and high returns costs. This situation is what led Patagonia to automate this process. Our Solution The solution has both cartons and mail packages move on the same conveyor through the weigh station. A sorter then sorts the orders into different shipping containers, based on whether the goods are to ship parcel or LTL. To convey the packages Patagonia chose Dematic’s modular conveyor. The conveyor is implemented by snapping the pieces together like legos

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