The Challenge In 1999, Lifetime Brands Inc. began laying plans for a Greenfield distribution center in New Jersey that would consolidate its three manual distribution operations into a single, highly efficient and very automated facility. In a staged approach over eight years, the company built out not only the distribution center’s material handling equipment but also the DC’s physical size to accommodate its needs, expanding its total space to 700,000 square feet. But this was to be no ordinary DC. Lifetime Brands brought in Dematic Corp. to engineer, build and install conveying, picking and sortation equipment that would optimize energy usage while maintaining the highest possible uptime reliability. Our Solution Ninety-five percent of Lifetime Brands’ 7,600 SKUs co

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