InterContinental Berlin came to Cvent with the specific goal of optimizing their marketing strategy
InterContinental Berlin came to Cvent with the specific goal of optimizing their marketing strategy
6 PagesCUSTOMER SUCCESS STORY InterContinental Berlin came to Cvent with the specific goal of optimizing their market - ing strategy and room block management processes. They started testing Cvent Passkey during one of their busier seasons (when they usually had a lot of events). 20% 3% 200,000 increase in RFP’s received through CSN increase in Unique Planner organizations reached in upsell revenue using Cvent PasskeyIntercontinental Berlin Products Used: Benefits: Meetings and events are InterContinental Berlin’s bread and butter. The hotel has been dominating the hospitality market for 60 years and wants this success story to continue for many more years to become the number one hotel in the group business sector. InterContinental Berlin is part of the InterContinental Hotels Group (IHG),
