CUSTOMER SUCCESS STORY Optimizing the event marketing strategy to transform program success. 108% 500% 75% increase in attendance over 3 years increase in check-in efficiencies mobile app adoption rateSensus, a Xylem Brand Sensus, a Xylem Brand helps a wide range of public service providers do more with their infrastructure to improve the quality of life in their communities. “At its core, Sensus is a smart metering company,” explains Carolina Berg, Event Manager. Sensus also offers services, software, and a communications network. Carolina’s team is responsible for optimizing their event strategy to meet key marketing objectives for trade shows and industry events like their Sensus Reach user conference. Suffering from Stagnation While the conference had grown over the last decad

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