CUSTOMER SUCCESS STORY Optimizing attendee and exhibitor virtual experiences through the Cvent Attendee Hub® $700K cost savings vs. in-person Conference 62% increase in registrations 5,100+ appointments managed The Independent College Bookstore Association (ICBA) is a not-for-profit trade association that has been dedicated to serving institutionally- affiliated college store members across the U.S. and Canada since 1927. They provide value to their members through education, networking, and vendor partner programs. Their flagship annual conference typically brings together store members and a wide variety of suppliers/vendors to offer a national network of support in terms of national trends, buying power, idea-sharing, and more. Reimagining the ICBA Virtual Conference Exper

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