Driving autonomy with AA’s automated membership renewal programme.The direct mail that the AA sent out contained several personalised components, including membership savings and benefits dependent on individual preferences, Roadservice callout activity and membership tenure. The automated renewal email needed to contain all this information, dynamically changing out each personalised component, as well as follow best practice, mobile-first design and anti-spam measures. On top of this, a printable renewal notice needed to be included for tax purposes. The AA is one of the most recognised and respected organisations in New Zealand. Their services include roadside breakdown assistance, exclusive AA Smartfuel offers, insurance, finance, travel and a range of motoring servi

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