www.higherlogic.com © Higher Logic. All Rights Reserved AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign CASE STUDY: AARC Insight into Lapsed Membership Leads to Better Targeting and Campaign Strategy The American Association for Respiratory Care’s (AARC) membership was stalled. A flat line in the association’s core group of active members was even starting a bit of a downturn. This steady decrease in membership renewals gave rise to a growing number of lapsed members. Sherry Milligan, Associate Executive Director of Membership, was determined to find the right action plan to quickly change that trajectory. Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. KEY STATS members re

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