www.higherlogic.com © Higher Logic. All Rights Reserved www.higherlogic.com © Higher Logic. All Rights Reserved CASE STUDY: Illinois Association of School Business Officials (IASBO) Illinois Association of School Business Officials Increases Event Revenue by $20,000 Problem IASBO struggled with low engagement rates for their event emails, with open rates hovering at only 10 percent. They didn’t have data to show they why their emails weren’t working and inefficient processes meant they did a lot of ma nual work for every email send. Solution To get more data and create efficient processes, IASBO switched to Higher Logic’s Marketing Automation platform and integrated it with their member database, netFORUM. The new systems provided better data and tools that let IASBO create target

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