Inspiring new ideas for marketing food to Swedish families
Inspiring new ideas for marketing food to Swedish families
1 Pages1 © GfK 2015 | Case studies Inspiring new ideas for marketing food to Swedish families Situation A leading Swedish grocery retailer and a large dairy products producer wanted to understand Swedish families’ mealtime planning, buying and cooking behavior. Approach We launched Family Dinners as a syndicated project on our online community platform called GfK Opinion Planet. During the four-week study, 90 participating families made 4,20
