1 © GfK July 24, 2015 | Case studies Delivering insights for optimal positioning of a new pharma brand This company is ranked as one of the top 10 pharmaceutical organizations in the world. Situation The company wished to maximize the potential of its new and legacy dermatology brands. The goal: To take ownership of the first-line treatment market. Approach Our Predictive Benefit Framework considers key emotional factors that motivate tre

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