Virgin Megastore achieved a 350% increase in conversion rate (CVR) by using Insider's Customer Data Platform (CDP) to unify its online and offline data, gaining a comprehensive understanding of customer preferences. This enabled personalized Web Push notifications, driving significant engagement. Additionally, the use of Social Proof on product pages resulted in a 15.3% increase in CVR by showcasing real-time behavioral data of website visitors. These strategies helped Virgin Megastore deliver a seamless and personalized brand experience, significantly improving customer engagement and loyalty.

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