CASE STUDY I nside R e becc a M ink o f f ’ s di g it al inno v at ion s t r at egy .“We saw Tangiblee as a resource to help bridge the gap from consideration to purchase in our shopper’s journeys.” I nside R e becc a M ink o f f ’ s di g it al inno v at ion stra t e g y . Rebecca Minkoff is a designer known for blending the best of high-end, high-quality, and statement-making design. Digital innovation is at the core of the company’s vision, which is why the brand has gained international recognition for bridging the worlds of high fashion with consumer accessibility. The company has a deep commitment to innovation efforts to create a more helpful, guided experience for shoppers online. “I did a lot of work on digital strategy for Fortune 500 companies,” say

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