How Australian accessories brand Bellroy became know as an eCommerce Innovator.
How Australian accessories brand Bellroy became know as an eCommerce Innovator.
4 PagesCASE STUDY How Australian accessories brand Bellroy became know as an eCommerce Innovator.The overall goal for Bellroy was to build a world-class eCommerce experience. “Tangiblee was a huge piece of that [growth],” How Australian accessories brand Bellroy became know as an eCommerce Innovator. In the emerging world of functional fashion, Bellroy is a company that has earned a reputation as an industry leader. The company specializes in selling slim leather wallets that sit nicely in pockets (as opposed to bulging out). From a value proposition perspective, the company has struck a valuable chord by boasting a product that is just as practical as it is aesthetically pleasing and, frankly, fun to use. I n a few short years, Bellroy has achieved some pivotal milestones. The Austr
