CASE STUDY F.Hinds Jewellers garners impressive results with a new interactive digital e xperience .“Even a 0.001% increase to the conversion rate can make a big difference in terms of revenue impact,” STEVEN MELLOWS ECOMMERCE MANAGER F.Hinds Jewellers garners impressive results with a new interactive digital experience. Since its company founding in 1856, F.Hinds has grown into one of the largest jewelry retailers in the United Kingdom. Starting as a small business, run by two brothers, the company has evolved into a chain with 116 stores. F.Hinds has maintained a small-business experience across its many storefronts. When the company launched its first website in 1997, around the same time that Amazon made its debut to the world, the intention was not to build an online exp

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