Case Study

How Samsonite maintains their commitment to customers in a digital age.

How Samsonite maintains their commitment to customers in a digital age.

Pages 4 Pages

CASE STUDY How Samsonite maintains their commitment to customers in a digital age. Revenue Per Visitor 3x Higher conversion rate when using Tangiblee Known for over 100 years of uncompromising quality, Samsonite is a global icon in luggage design. The company seeks to fit the fierce lifestyle demands of business professionals, placing an emphasis on durability and customer satisfaction. SUMMARY How Samsonite maintains their commitment to customers in a digital age. Samsonite’s commitment to its customers was put to the test on its US eCommerce store. Customers had difficulty determining the true size and shape of products through images alone. This uncertainty resulted in fewer conversions, more customer service calls, and even a higher rate of product return

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