Innovation Pays Off for Dupont Interaction Associates enables a global team to innovate and seize a market opportunity. Situation The CEO of Dupont noticed a global biotech market emerging, and Dupont could have a legitimate stake in this market (given their background in agriculture and their focus on the “miracle of science.”) He felt it was a natural area of opportunity and as a result, he sponsored a global team to seek the most innovative approach to penetrating this new market. Solution Interaction Associates was hired to work with the team and team leader to design and facilitate the process by which a presentation, and a decision, would be made regarding the “go/no go” of a major investment in this perceived opportunity. The innovative opportunity was to take Dupont’s senior resear

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