Case Study
A Pharmaceutical Company Aligns Group Expectations for Success
A Pharmaceutical Company Aligns Group Expectations for Success Interaction Associates helps a pharma company's Regulatory Group improve performance and align with internal stakeholder expectations. Situation In this global pharmaceutical company, drug development teams looked to the regulatory group (RG) for strategic direction in bringing new drugs to market. In particular, they relied on RG for guidance on various decision points to increase the likelihood of Global Health Authority approval. The teams saw regulatory as a linchpins for the process. Grumbling and reports that RG was not strategic, not meeting expectations, and so on, led the RG Executive to bring in Interaction Associates. How Interaction Associates Helped Interaction Associates held a number of stakeholder interviews t