Driving Innovation at a Major Auto Company Interaction Associates helped a global motor company launch a new era of success. This auto manufacturing giant was 24 months behind the Japanese in their production cycle for new cars. As a result, they realized that they were in a “going out of business” scenario. They needed to eliminate 24 months from their production cycle in order to compete with the Japanese. This required the collaboration of 21 business units across the globe. After the failure of several large consulting firms to build this collaborative infrastructure, the president of Interaction Associates was called in to consult with the Vice President of the company's design center. The organization became engaged and IA was able to build a broad partnership across the business

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