Case Study

InFlight increases applicant conversion rate by 194% for a SuccessFactors client

InFlight increases applicant conversion rate by 194% for a SuccessFactors client

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InFlight transformed the company’s apply flow to create a modern, mobile, and fully branded candidate experience. Creating a seamless experience between the aggregator and apply process enabled the company to increase conversion by 194%. With InFlight, the company generated completed job applications nearly three-times more efficiently. See the table on the next page for an illustration of the value provided by InFlight. CHALLENGE A well-known beverage company uses a job aggregator to post and promote their open positions in Australia. While the job-aggregator was meeting their recruitment marketing needs, candidates were ultimately being re-directed to a disappointing SAP SuccessFactors apply flow. The beverage company needed to increase candidate conversion and create a consistent

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