Case Study

InFlight’s Analytics and A-B Testing improves apply flow, reduces applicant drop-off rate

InFlight’s Analytics and A-B Testing improves apply flow, reduces applicant drop-off rate

Pages 2 Pages

Hiring in many areas today has become increasingly difficult and competitive. Commercial drivers, for instance, are one talent segment that can be extremely tough to hire because of low unemployment rates and skilled labor shortages. One of InFlight’s clients in the transportation industry was facing the challenge of hiring at scale for commercial drivers. While the client had already used InFlight to improve their application process – and had already reduced drop-off rates by 50% – they were looking for additional improvements to gain a bigger competitive hiring edge. To enhance their apply flow further, the client used InFlight’s analytics and A-B testing platform to gain detailed insights about each component of their application process. InFlight’s A-B testing functionality a

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