CASE STUDY Let’s say you own a small restaurant and are passionate about food, as well as creating a unique dining experience for your customers. There’s just one major challenge. You have no customers. In the highly competitive hotel, restaurant and catering (HoReCa) industry, drawing customers, especially as a small restaurant, is a herculean task and the reason why so many restaurants fail. Today, the challenge is even greater as digitalization transforms how customers choose providers and products, even within the HoReCa industry. In times past, the customer experience began inside the restaurant. With digitalization, it begins online, with customers searching for restaurants, browsing menus and making reservations. The lack of an internet presence for a restaurant today can mean

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