CASE STUDY As more and more people embrace mobile devices as a way of life, the worldwide mobile services market has become increasingly saturated, with tight competition to win customers and meet their rising expectations. Leading providers are responding by exploring new ways of doing business to differentiate themselves, including new business models, products and services driven by emerging digital technologies. One of those leading providers is Germany’s mobilcom- debitel—the largest provider in the country as a member of the freenet Group with its 12 million customers. With a large portion of its business made up of roughly 600 brick- and-mortar stores, the company is embracing digitalization to transform its business model. Ultimately, its vision is to become a “digital l

Join for free to read