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Increasing deal size by 4x (with multiple 20x deals)

Increasing deal size by 4x (with multiple 20x deals)

SWZD
Pages 6 Pages

Today, the jobs of B2B marketers are getting harder and much more convoluted: there are rising expectations for delivering ROI with measurable impact on revenue and creating engagement across the entire customer lifecycle; It's increasingly more difficult to leverage data to better understand buyer's journey and to map personas & content to that journey; and the flexibility to pivot and adapt channels based on that same data to drive real demand often seems like a dream state.

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