THE CONTENT EXPERIENCE REPORT - 8 Data Science Insights You Can Use to Boost Content Engagement and Conversions Research and Writing Sinan Ozel Jermaine Reyes Christine Otsuka Graphic Design Quentin ZancanaroThis page has been intentionally left blank. Research and Writing Sinan Ozel Jermaine Reyes Christine Otsuka Graphic Design Quentin ZancanaroTABLE OF CONTENTS Introduction How We Understand Content Experience Insights Environment 1. Content Placement 2. Background Images and CTAs Structure 3. Menus and Navigation 4. Tagging Content 5. Categorizing Content Engagement 6. Gating Content 7. Contextualizing CTAs 8. Artificial Intelligence Conclusion Appendix A Letter from the Data Science Le

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