Case Study | Retail REFRESHING CONTENT & BUILDING ANEW The Challenge NY&C’s prioritizes creativity and rich imagery, but updating the site rapidly to improve the experience for the customer and make it easier for them to buy was challenging due to reliance on feature-limited technology. Like many other merchants, NY&C faces the added chal- lenge of 67 percent of its weekly traffic now coming from mobile devices, with 54 percent of this coming from smart- phones rather than larger-screened tablets. Publishing new content and campaigns across channels and speeding time to market were vital to their success in a competitive market. As a result, NY&C sought to refresh its content with a new build on the site every eight to 10 weeks — including a new template, new images and new site f

Join for free to read