Increased Retail Sales via Cross-Sell and Up-Sell
Increased Retail Sales via Cross-Sell and Up-Sell
2 Pages© Zensar Technologies Company: Retail supermarket chain Headquarters: Nairobi, Kenya Industries: Retail Products and Services: Retail merchandise and grocery Employees: More than 8,000 Total revenues: $ 500 million Business Benefits • Increased sales via cross-sell and up-sell of identified products • Higher flexibility to deliver relevant offers and promotion to end consumers • Increased basket size on special occasions on the basis of identified patterns Challenges • Identify products that are frequently brought together on the basis of their PoS Sales transaction data • Gain insights specific to occasions, and products that were bought together by the end consumer. Top Benefits Achieved Digital
