Ferring Pharmaceuticals, a Swiss biopharma company focused on reproductive and maternal health, aimed to expand its outreach to healthcare professionals (HCPs) despite limited marketing resources and strict compliance requirements. To achieve compliant digital engagement, Ferring adopted IQVIA’s HealthCare Authenticator (HCA), enabling real-time or manual HCP verification through IQVIA’s OneKey database. The solution simplified access with single sign-on and allowed content personalization based on HCP data. Within weeks, Ferring launched a compliant portal, registered over 200 HCPs, and gained scalable capabilities for broader digital outreach and future content initiatives.

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