The OptimizeRx white paper discusses a patient-centered approach for healthcare provider (HCP) engagement using AI-driven next-best-action (NBA) strategies. Traditional HCP marketing often misses patients by relying solely on past physician data. By leveraging AI and real-time, privacy-safe patient data, OptimizeRx’s Dynamic Audience Activation Platform (DAAP) enables life sciences brands to identify brand-eligible patients and engage their HCPs during critical care windows. This approach improves treatment access and outcomes while achieving significant script lifts and engagement metrics.

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