Implementation Strategy to Increase App Downloads for Financial Client Challenge Our client was the ?rst bank in India to launch the concept of a Digital Wallet and wanted to showcase how the use of e-wallets can replace payment via cash and card. They sought to obtain a higher share of consumers to increase synergy with the existing ?nancial product range. Their main goal was to increase application downloads and prompt the consumer to use the e-wallet for transactions. Consumer The target audience included males and females ages 18-30, who are internet friendly, mobile focused and web application users. Plan or Strategy Performics’ implemented strategy was data-driven and heavily in?uenced by consumers seeking o?ers and discounts. Our communication plan focused primarily on driving maxim

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