Media consumption behaviour before and during COVID-19
Media consumption behaviour before and during COVID-19
28 PagesINSIGHTS 2020 Media consumption behaviour before and during COVID-19 US UK Germany Denmark Sweden Norway FinlandAudienceProject Insights 2020 205 Editorial 07 Video 13 Audio 19 News consumption 23 Social media 27 About the study CONTENTS AudienceProject Insights 2020 3AudienceProject Insights 2020 4EDITORIAL TikTok conquers the West The use of TikTok explodes but social media loses importance as a news source during COVID-19 Even though it is not really a time of ‘good’ news, there is a little light at the end of the tunnel for parts of the media industry. Online news sites and TV have consolidated their position as the main sources of news, while social media has dropped significantly. This development, coupled with more people paying for online news, means that parts of
