In Targeting Online Ads, “Neustar Beat Other Data Suppliers By Nearly 20%.”
In Targeting Online Ads, “Neustar Beat Other Data Suppliers By Nearly 20%.”
1 PagesIN TARGETING ONLINE ADS, “NEUSTAR BEAT OTHER DATA SUPPLIERS BY NEARLY 20%.” Increasingly, online marketers measure campaigns with more than just clicks. In a brand awareness campaign for a retail banking client, ad tech firm Collective Media used Neustar targeting data to improve two other metrics: interaction rate (number of mouse scrolls per ad) and average view time (time spent on an ad). NEUSTAR DATA DROVE A “SIGNIFICANT INCREASE IN C
