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Targeting Online Ad Budget

Targeting Online Ad Budget

Applied Predictive Technologies
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Targeting Online Ad Budget apt CASE STUDY t he Company: A top US bank t he Challenge: The company was interested in using digital media to drive new customer acquisition but they were unsure if their investments would generate high ROI. The bank had tested online ads in some markets, but due to weekly volatility, impact of local market conditions, and other external factors, the client had a difficult time isolating the cause-and-effect rela

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