“WITHOUT IT, WE’D MISS A LOT OF TRAFFIC AND SEARCHES ON THE WEB.” A DUAL BUSINESS CHALLENGE: “ACCURACY AND SCALE.” “We have two main challenges, ” says Edwin Nissanoff, VP , Brand Sales, Local Market Launch, a provider of local listing services in the online search market. “One is making sure that business listings are accurate and up to date, such as location, phone number, business hours and products and services. Nothing’s worse for a shop

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